The Darker Side of Pink at Gyle
EVERY DAY 31 WOMEN LOSE THEIR LIVES TO METASTATIC BREAST CANCER
From 6th January to 3rd February Gyle are hosting ‘The Darker Side of Pink’, a physical interactive mobile experience that helps create awareness of Metastatic Breast Cancer, the biggest cancer killer of women under the age of 50 in the UK.
It features 31 transparent ﬁgures – one for each woman who dies every day from Metastatic or secondary breast cancer – each with an individual QR code that, when scanned, plays a video from breast cancer patients who have lived and living with this death sentence. Since the videos were filmed in 2021, 6 of the31 ladies featured in the exhibition have died from metastatic breast cancer, highlighting the urgent need to raise awareness around this disease.
The exhibition was created by METUPUK, a patient advocacy group in the UK who are committed to driving change for patients around these urgent issues:
Come and visit the exhibition and hear 31 real women’s stories about their personal experience of living with metastatic breast cancer, take photos and share on social media using the hashtags #darkerpink #metupuk
You can read more and watch the videos online at https://metupuk.org.uk/darker-side-of-pink/