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DARE TO TRY SOMETHING NEW

 

TRY SOMETHING NEW AT RIVER ISLAND!

It’s been a long year of joggers, joggers and more joggers, but it’s finally time to take jeans out of early retirement and be reunited once again. With your social calendar filling up, you know you’re going to need to lean on your once favourite fashion formula – jeans and a nice top – so you know what to do. But wait! Don’t just pull out your old faithful skinnies. While there is always a place for a good skinny jean, it’s time to try something new. Take some risks. Risks that we promise have a huge pay-off. Check out the fashion fits we’re loving at the moment and add them to your denim collection. You won’t regret it!

Make an exit

Because making an exit is just as important as making an entrance! Yes, we’re talking about the booty. Just when you thought our jeans couldn’t get any more flattering, we reworked them to enhance your assets. Clever stitching details lift your bum and elongates your legs, meaning whatever the dress code or occasion, you’re never going to want to take these off. Ever.

Notes from the designer:

“We’re so proud of our bum-perfecting, figure-shaping sculpt jeans! We use intelligent performance fabric which allows our jeans to contour your body for your dream fit, which hugs your figure in all the right places.”

MAKE AN EXIT

Dare to flare

Retro 70s style is back and we love to see it! The easiest way to get in on the trend is by getting to know the flare. Fitting snug at the waist to thigh and flaring out at the hem, this is the silhouette we’re all crushing on. Easier to style than you think, pair with a heel (preferably a wedge if you’re going full 70s) for a dreamy leg lengthening look and throw on a blazer, or dress it down with flat sliders and retro band tee.

Notes from the designer:

“From catwalks, straight to the high street, this is one trend you don’t want to miss out on. Our flares come in a variety of rises, fabrics and details. From mid-rise stretch denim to high-rise rigid jeans, we’ve got you covered!”

DARE TO FLARE

Make it mom

The classic mom jean is a lifetime staple in our eyes but if you’re yet to try it, now’s the time. Updated in a washed out, light blue that’s perfect for summer, they’re the perfect pair of jeans for high/low dressing. Made for casual days but just as amazing dressed up, these will enhance your curves and are our go-to for an achingly cool, effortless look.

Notes from the designer:

“Our mom jeans come in both true, rigid denim and in our comfort stretch denim and are engineered for an authentic look. We take care in adding the diner details to our jeans, from stitching details to the latest trims, to ensure they’re perfect!”

MAKE IT MOM

SHOP NOW

Blue Molly mid rise skinny bum sculpt jeans
Blue Molly mid rise skinny bum sculpt jeans

 

  • £46.00
Dark blue high rise skinny bum sculpt jeans
Dark blue high rise skinny bum sculpt jeans

 

  • £46.00
Blue Molly ripped mid rise jeans
Blue Molly ripped mid rise jeans

 

  • £45.00
Dark blue mid rise flare jeans
Dark blue mid rise flare jeans

 

  • £42.00

 

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